Case Studies
Museum of Fine Arts, Budapest
Budapest, Hungary
Proudly boasting the longest Magic Wall in Europe, spanning an impressive 16 meters, our collaboration with the Museum of Fine Arts in Budapest signifies a partnership of significant magnitude. For over nearly five years, we have been actively involved in co-creating innovative solutions for this esteemed institution. This collaboration took shape in 2018 , aligning wit h the extensive reconstruction works of the Fine Arts Museum. Matching the significance of the Museum of Fine Arts, we installed Europe's largest Magic Wall at the entrance hall to the exhibitions, the majestic Marble Hall.
Museum of Ethnography
Budapest, Hungary
This project emerged as a visionary collaboration between the Museum of Ethnography and Back&Rosta, aiming to revolutionize the museum’s traditional visitor experience. It focused on leveraging innovative technology to co-create an engaging and interactive learning journey for museum visitors. The project introduced the Magic Wall, as a dynamic and innovative tool with a promise to reshape the way visitors connect with the museum's heritage.
Sosto Zoo
Nyíregyháza, Hungary
The Sosto Zoo in Hungary, one of the most visited tourist destinations in Europe, began planning its new Ice World interactive animal exhibition area in 2021. The primary goal of this development was to use modern technology to transport visitors to the Arctic Circle.
The overall implementation was completed in 2024, and the facility opened to visitors in May 2024. The exhibition uses interactive elements to depict the lives of animals living in icy conditions, the causes and consequences of the Ice Age, and the atmosphere of the Arctic Circle.
One of the main interactive attractions is the 4.2-meter-wide Magic Wall, which showcases the ice world.
Palace Museum
Beijing, China
In October 2020, the Palace Museum held the "Han Meilin Zodiac Art Exhibition," showcasing a series of works by renowned artist Han Meilin themed around the twelve Chinese zodiac animals. This exhibition aimed to promote traditional Chinese culture and reinterpret the cultural significance of the zodiac through a modern artistic perspective. To enhance the visitor experience, the exhibition featured an interactive multimedia screen that used advanced technology to provide a more vivid and engaging way for visitors to appreciate Han Meilin's artworks.
Shanghai Museum
Shanghai, China
On June 24, 2024, the East Wing of the Shanghai Museum officially opened, with the Seal and Seal Cutting Pavilion becoming one of its highlights. This pavilion is dedicated to showcasing the art of Chinese seals, both ancient and modern, covering the history, culture, and techniques of seal cutting. To enhance visitors' experience and educational impact, the pavilion introduced a large interactive multimedia display. Utilizing modern technological means, this screen offers a more vivid and interactive way to understand and appreciate the art of seal cutting.
Shaanxi History Museum
Xian, China
In May 2024, the grand venue of Qin and Han Hall at the Shaanxi History Museum opened, dedicated to showcasing and interpreting the rich history and culture of the Qin and Han dynasties. As two of the most significant periods in Chinese history, the cultural heritage and archaeological discoveries of the Qin and Han periods are fascinating. To enhance the visitor experience, the Qin and Han Hall introduced an interactive multimedia screen, leveraging modern technology to provide a more vivid and direct understanding of the history, culture, and artifacts of the Qin and Han periods.
Shanghai Science and Technology Museum
Shanghai, China
This project represents an innovative partnership between the Shanghai Science and Technology Museum and Back&Rosta. In response to the call from the Central Committee of the Communist Party of China to enhance the spirit of scientists and reinforce the development of a positive work and academic culture. The Shanghai Science and Technology Museum, a leading force in national science outreach and education, is dedicated to establishing a museum and educational center focused on nurturing the spirit of scientists. They have undertaken the task of updating and renovating the original Academicians Corridor, aiming to create the first comprehensive and detailed stage in China to showcase the style of Chinese academicians in a new form of touch interaction.