Business as Usual: Magic Wall at the Biggest Hungarian Economy Festival

As the largest business community in Hungary, the Budapest University of Economics and Business (BGE) participated in the largest business festival in Hungary, Business Fest. The university used our Magic Wall to impress their partners.

The Business Fest, a multi-disciplinary business festival, attracted over five thousand participants this year at the beginning of June. It is by far the largest event of its kind in Hungary. BGE presented itself at a separate stand, choosing Back and Rosta's interactive video wall, the Magic Wall, to attract more attention.

The university is the first higher education institution to participate in Business Fest. At their spectacular stand of more than 70 square metres, existing and prospective business partners were able to find out about B2B cooperation opportunities. Our digital touch-screen display wall, consisting of six units of 55-inch monitors – providing a thrilling digital platform of nearly four metres width -- was an excellent tool for exchanging and showcasing economic, cultural and scientific information.

The Magic Wall’s dynamic, vibrant graphics caught the eye of the crowd from afar, attracting attention in the most genuine ways. The university was able to introduce themself with innovative methods such as interactive engagement with 3D-models, videos, large motion screens, amusing quizzes, QR-applications and interactive posters. Thus, the variety of presentation techniques were helpful to elaborate on what it is like to represent an organisation that is Hungary's largest business community and the number one player in Hungarian business education with its inspiring, innovative and hybrid training.

Out of the thousands of participants at this year's Business Fest, hundreds were able to meet Back and Rosta's own developed digital platform, which has been a market leader for more than 15 years and has once again proved to be a successful tool for attracting attention. Not only was BGE able to demonstrate its specialities among its competitors, but it was also an exciting and stimulating environment for Magic Wall to appear at such an economic forum.