Together with the French Institute in Budapest, we organised a meeting for representatives of Hungarian and French museums and digital agencies in Budapest at the beginning of June. We were able to showcase the versatility of Magic Wall to several important institutions, signalling to the guests Back and Rosta’s openness to the French market after the successful launch in Paris this January.
Antoine Roland, an advisor to the director of the Louvre, who discovered us at the Museum Connections event in Paris this January --, approached Back and Rosta a few months ago with the idea of organising professional meetings with a French delegation in the Hungarian capital. The head of the cultural agency CORRESPONDANCES DIGITALES wanted to ask us for some help.
With more than a decade of experience in organizing international cultural exchanges, conferences, workshops, and hosting foreign museum delegations, we felt that the opportunity to help a prestigious French museum delegation to Budapest was a suitable task. The guests mainly exchanged ideas on digital solutions, experiences and practical challenges they are facing.
On one afternoon of the three-day event, with our long-standing partner -- recently awarded the "World's Best Public Building" --, the Ethnographic Museum, we hosted a group of almost 20 people from nearly 10 different French institutions. Dr Péter Granasztói, Deputy Director of the museum, gave the guests a detailed presentation of his institution and also gave Miklós Rosta, one of the founders of Back and Rosta, the opportunity to introduce the different functions of the three different Magic Walls in the Ethnographic Museum.
Many of the French organisations present at the informal discussion following the presentation were very open to our video display, but the parties agreed to discuss the potential for cooperation in more detail in more personal B2B meetings the following day. As Antoine Roland, head of the cultural agency CORRESPONDANCES DIGITALES told us, the delegation was also expected to visit the neighbouring Hungarian House of Music museum later that afternoon, where they were also exposed to one of our recently installed Magic Walls.
For the foreign guests - among them Hélène Fourneaux the Head of Educational and Cultural Department of the Musées de Strasbourg, Clara Litch, Head of Documentary Resources at Palais des Beaux-Arts de Lille, or Candice Chenu, Digital projects and cultural mediation manager from the Louis Vuitton Foundation - the next day started at the French Institute in Buda, where the event continued in the morning with the invitation of other Hungarian professionals, alongside Back and Rosta. The B2B meetings that followed the presentations proved to be very promising, with our company receiving words of appreciation and invitations to partner from several places.
At the end of the day, the Director of the French Institute welcomed the participants with refreshing cocktails and a reception, and also mentioned that it is planned that Budapest will host another large-scale Franco-Hungarian exchange programme of museums and digital cultural organisations next year, under the overall organisation of Antoine Roland. According to Roland, Back and Rosta’s Chinese and other international contacts would again be taken into account, and the innovative solutions of our interactive video display would be used as a spectacular digital platform for the professional forum.
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